Skills & Competencies for Social Media Communications Specialist II

Social Media Communications Specialist II job profile

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JOB SUMMARY for Social Media Communications Specialist II

Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness.

JOB RESPONSIBILITIES for Social Media Communications Specialist II

Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness.

Social Media Communications Specialist II SALARY RANGE

BASE 50%
$71,802
TOTAL 50%
$74,840
Job Level
P02
Job Code
SM15000452
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Communications Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Social Media Communications Specialist II

1 Job Family Competencies – Content Management System
Proficiency Level -2
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Describes Content Management System features and characteristics for content creation.
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Level 2 Behaviors
(Light Experience)
Assists in administering system users and governance within the content management tools.
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Level 3 Behaviors
(Moderate Experience)
Coordinates marketing content through our business’s content management system tools.
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Level 4 Behaviors
(Extensive Experience)
Creates and directs systems to streamline content management.
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Level 5 Behaviors
(Mastery)
Constructs a system to manage content archives and provide access for multiple clients.
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2 Job Family Competencies – Content Marketing
Proficiency Level -2
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Cites examples of content marketing approaches and practices.
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Level 2 Behaviors
(Light Experience)
Applies professionalism in creating a content marketing approach.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with other team members in producing campaigns to generate more leads.
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Level 4 Behaviors
(Extensive Experience)
Creates specific content marketing to drive incremental increases in sales.
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Level 5 Behaviors
(Mastery)
Designs content marketing tools to provide competitive advantage.
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3 Social Media Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Specialist II
Proficiency Level - 4
5 Competency for - Social Media Communications Specialist II
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Social Media Communications Specialist II

1 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a conceptual model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Cites examples of initiative in own personal or professional life.
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Level 2 Behaviors
(Light Experience)
Assists others without being asked to achieve more than what is expected or required.
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Level 3 Behaviors
(Moderate Experience)
Implements workflow initiatives to improve efficiency and productivity.
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Level 4 Behaviors
(Extensive Experience)
Improves processes that contribute to business and company-level strategies.
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Level 5 Behaviors
(Mastery)
Coaches others to foster an environment that can adapt quickly and willingly to rapid change.
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3 Social Media Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Specialist II
Proficiency Level - 4
5 Competency for - Social Media Communications Specialist II
Proficiency Level - 5

Summary of Social Media Communications Specialist II skills and competencies

There are 0 hard skills for Social Media Communications Specialist II.
9 general skills for Social Media Communications Specialist II, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist II, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist II, he or she needs to be proficient in Innovation, be skilled in Initiative, and be skilled in Consulting.

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